Freedom Climber - Cascade WebWorks

Cascade Portfolio

Freedom Climber

Industry:

Services:

Photography & Videography, Print Materials, Website Design

What the Client Needed

Freedom Climber, an innovator in fitness equipment, needed a modern website that could showcase its unique product: a motor-free rotating climbing wall powered by the climber’s own weight. Because the product is both visually striking and mechanically innovative, compelling photography and videography were essential to demonstrate its features in action. In addition, testimonials from real users were needed to highlight the product’s unique advantages and effectiveness. Beyond media production, Freedom Climber also sought fresh marketing guidance with both digital and print materials to help them clearly communicate their value proposition and inspire excitement among potential customers.

The Cascade Solution

Cascade provided a full-service approach, beginning with on-location photography and videography that captured the Freedom Climber in use from its most dynamic and engaging angles. We also filmed testimonial videos to showcase authentic user experiences and highlight the product’s standout benefits. These assets were then integrated into a newly designed website, where clear, persuasive copy explained how the Freedom Climber works and why it’s different. The result was a visually compelling, marketing-ready platform that not only demonstrated the product’s capabilities but also told a persuasive story about why customers would love it.

Doug initially shot and edited the videos for a new marketing direction for our company, Freedom Climber. When I learned he also did websites I immediately scheduled him for a complete makeover. It was a large undertaking but he made it easy with a clear vision from the beginning of how we could go and the process that would get us there. He was always available and his insight helped us dial in on what was most immediately important. We are now using him for all aspects of our marketing, from assisting with trade shows to producing resources for our dealer network.